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  • KATIE COURIC INTERVIEW

     

    We were so incredibly honored and delighted to design the florals for Ellie Monahan's four day wedding at Cedar Lakes Estate in July this year. We wanted to share the inside scoop via the mother-of-the-bride, none less than journalist, producer, and writer Katie Couric, who asked Ingrid all about how she and her team turned Katie and Ellie’s vision into a reality for the wedding.

    Below are just some excerpts for your reading pleasure... however, for the full interview please click here.

    In addition there is a BIG write-up here in VOGUE if you would like to dig into ALL of the details, e.g. see pictures from the 80's themed Fourth of July party on the first night, or the invitations and menus by Emily Baker Studios as well as Amanda Savory's top notch wedding planning surprises at the spectacular Cedar Lakes Estate and pictures by the amazing Brian Dorsey.

    Vibrant and colorful floral arbor with wild local flowers Photo: Brian Dorsey

    Katie: How would you describe the look we were going for?  What kind of direction did you get from Ellie?

    Ingrid: Ellie (and Katie) wanted us to create something special and festive without being fussy or overdone. They sent me videos of flowers from farm stands and farmers markets! Ellie also said she wanted her bouquet to look like she had run through a beautiful field of summer flowers and just grabbed a bunch. When a client loves flowers as much as they do, that makes everything so much easier. Katie’s mom was very artistic and did wedding flowers and it’s clear from her instagram that Katie is equally obsessed! She loves antique glass bottles and single blooms that show off the beauty of just one flower. So we worked those elements into the wedding events.

     

    Katie: There was a ton of color at this wedding. Is color coming back? 

    Ingrid: Definitely! Many of our clients come to us because of the way we work with color, and we’ve noticed an upswing in requests for vibrant and playful color palettes. People need some cheering up after a rough year.

    Colorful floral arbor at Cedar Lakes by Tin Can Studios for Ellie MonahanPhoto: Brian Dorsey

     
    Katie: How challenging was that magnificent arbor?

    Ingrid: We loved creating the arbor and aisle flowers! But the main challenge — in addition to the usual hot sun weather and wind, etc. — is that we only use sustainable methods for all of our floral installations. The most common and easiest way to create an arbor with a lot of flowers is to use floral foam, which is very harmful and toxic. Our approach isn’t the easiest, and takes longer but it’s absolutely worth it. I encourage everyone to ask their florists about their sustainability practices and make sure they don’t use floral foam or overly processed flowers!

    Katie Couric and Ingrid Carozzi of Tin Can Studios

    Katie: You really like to use local flowers. Why is that?

    Ingrid: I can spot a good local flower from a mile way! They’re always the prettiest since they haven’t been squeezed into a box and lost their shape. I have become friends with my wholesalers and farms over the years and they often put the best stuff aside for me! For Ellie and Mark, we even got a big delivery from my favorite farm Hautau & Sons, located just 30 minutes away from Cedar Lakes.

    Ingrid Carozzi holding Ellie Monahan bouquet

    colorful flowers on table at cedar lakescolorful floral arrangement by tin can studios

    Hanging foliage and vines at Cedar Lakes 

    Ellie Monahan bouquet by tin can studios at cedar lakesPhoto: Brian Dorsey

    flower girl with colorful flower crown by tin can studiosPhoto: Brian Dorsey

    colorful floral arrangement cedar lakes

     

    Katie Couric with her daughtersPhoto: Brian Dorsey

     

     

     

  • RECIPES FOR PARTY BY NUMBERS

     

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery) 

    I often compare flower arranging to cooking, they are so similar in many ways, and always use the words ingredients and recipes, when I talk about flower arranging (to some peoples surprise).

    As you might know, I also have a flower arranging book called Handpicked as well as a second book launching this fall where we feature flower "recipes".

    So needless to say, when our good old friends at The Gathery and Pinch Food Design reached out to ask us if we would be interested in writing recipes for a new catering concept they were working on we were beyond thrilled! The results became an ongoing project for a company called Party by Numbers that delivers something I saw described on BizBash as "the fanciest Seamless" you will could ever dream up.

    Basically, upon delivery, a beautifully designed cart, full of delicious food, cocktails, wine, ceramic plates and serving bowls, glassware, cutlery, linens, a blue tooth speaker, candles, and most importantly of all of course FLOWERS, is rolled straight into your home. From here on all you need to do is open some drawers and put the perfectly curated food, decor and beverages out with everything you need to party – even the ice! Seriously? Sign us up, right...?!

    Below are some descriptions and pictures of a few of the floral concepts we put together for this amazing, all sustainable, party concept with a 100% zero waste pledge:

    There is l'artiste with peachy blooms and reimagined foliage inspired by the vibrant play of shape and colors of Matisse’s remarkable cutouts. Then Marfa brings you boldness with blue thistle and cadmium red blooms in a vase inspired by optical and geometric illusions reminiscent of Dan Flavin’s light installations. Another one of the food and decor concepts is Sorrento with fragrant anemones, mimosa, olive and lemon branches that ignite memories of the perfect sip of limoncello. Lastly we present Marjorelle, where dusty dry arrangements of cacti and palm leaves are completed with delicate and fragrant white flowers nestled in shapely artisan-like vases.

    For the remaining concepts, and to check out this incredible party experience solution that we are proud to be a part of, please visit Party by Numbers. You can thank us for bringing this to your attention later... or simply invite us to your perfect party!

     

      Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

     

     

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

    Floral arrangement for Party by Numbers (Pinch Food and The Gathery)

  • SILVER LININGS

    When the event industry came to a complete halt in New York we were forced to find other ways to stay afloat. We have all been hearing expressions such as “blessings in disguise”, "silver linings" and of course the word "pivot" quite a bit lately (don't think I had ever used that word before…) and to us the Bloom Boxes have certainly been one of those.

    We had been wanting to offer flower subscriptions for quite a while, but never had time to dive in, with up to 5-6 events and/or installations per week when we were as busiest, so being forced into this new endeavor was actually pretty great after all.

    Sending boxes of flowers to peoples homes, as well as to clients such as @google and @youtube for virtual events has been genuinely rewarding. The best part has been seeing everyone's unique take on flower arranging after using our recipes and/or watching our videos.

    Thanks to all of you for participating and for sending us your pictures! Thanks also to The Wall Street Journal and The New York Times for reaching out to us to request information for your lovely write-ups!

    cornflower from our flower box kit

    peony diy flower arranging kit

    flexed tulip diy flower video

    purple astrantia from tin can studios bloom box

  • FLOWER DONATIONS for ESSENTIAL WORKERS

    I have loved flowers beyond what is probably considered “normal” and have enjoyed giving them to people my entire life. Out of necessity, they also became a way to pay my bills as a single mom having to live in NYC.
    Not being able to work for weeks was difficult and has felt hard to talk about, especially considering the devastating consequences this pandemic will have on the entire world.

    After being silent for a while and afraid to post anything related to our specific business = flowers, as they are considered by many a luxury, I was finally reminded by friends and clients why so many of us are drawn to flowers in the first place.

    Flowers bring joy and give hope, something we all desperately need right now. And as it seems, we need something real, something organic, something that brings life to our spaces, as a way to cheer ourselves up.
    It has been heartbreaking to talk to other small business owners and friends that have been forced to lay off people against their will. The truth is that we all need to pay our bills and are doing everything we can to keep staff on payroll.
    After the initial paralysis settled, we finally decided to do what we do best: bring flowers to people! The last couple of weeks I have been donating arrangements to frontline workers (nominated by followers on Instagram. Below we present a couple of the wonderful people who received flowers:
    Grace, a nurse at Memorial Sloane Kettering working hard on the frontlines, taking care of patients, reusing PPE, all while staying super-positive. (nominated by Hilary)

    Jaclyn, an emergency room nurse working in Harlem and helping those most in need. (nominated by Arial)

    Both heroes as far as we are all concerned and we will continue to donate flowers. Please send us an email to info@tincanstudiosbk.com to nominate someone you believe deserves to be cheered up with some blooms!

    In addition, we will be donating 25% of all proceeds from our curated flower box service "Blooms Boxes" to NYC Common Pantry. Bloom Boxes are full of beautiful blooms and shipped straight to your door. With this purchase we will also send you helpful tips and step-by-step tutorials. To purchase a box of flowers in time for Mother's Day or Memorial Day click here.

    Below a few pics of the flowers from a "non-essential worker" to two amazing essential workers! xo Ingrid

    All deliveries done strictly in line with guidance issued by New York State on 04/10/2020.


     
    Floral arrangement in Matagalan Plantae vase by Tin Can Studios
     
    blooms donated to frontline essentail workers
     
    blooms donated to frontline essentail workers
     
    blooms donated to frontline essentail workers


    donated flowers to frontline essentail workers
    Flowers donated to frontline workers in peach, coral and orange tones

  • TEAM FLOWER INTERVIEW


    The lovely Kelly and Jesse of Team Flower, recently reached out to me for an interview about sustainability and flowering and we had wonderful chat!
    In this podcast, I share some of my secrets, such as tricks on how to hydrate floral installs without floral foam, what non-toxic paints work best for floral design (which took me years of trial and error to figure out BTW!) and many other things. I hope you will learn something new from listening! When it comes to sustainability, I definitely believe in sharing what I have learned for the greater good.
    In addition to their podcasts Kelly and Jesse offer video tutorials, online classes and events and put in a lot of work towards educating, connecting, and empowering floral professionals worldwide so please check them out here!
    Ingrid Carozzi leading a floral class workshop in LA
    Picture of poppy and anemones in pale pinks


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